House painting leads: price exterior repaints on your website, from the outline of the house
For painting contractors: what exterior repaints are worth by house size, how an instant quote on your website measures the walls from satellite, and how to fill the spring and fall painting seasons.
Homeowners put off a repaint because they have no idea whether it is a $3,000 job or a $15,000 one. The painter whose website answers that question, for their own house, gets the call. Here is what repaints are worth and how to give that answer without a ladder.
What exterior repaints are worth
| Type | 1 storey, 180 ft around | 2 storeys, 160 ft around | 2 storeys, 220 ft around |
|---|---|---|---|
| One coat, light prep | $2,415 | $4,099 | $5,542 |
| Two coats, full prep | $4,147 | $7,178 | $9,776 |
| Premium paint + repairs | $6,330 | $11,059 | $15,112 |
At our engine's starter rates, before trim packages and repairs. Set your own rates per package, plus your base fee and minimum.
Measure the walls from the outline of the house
- The homeowner enters their address and taps their house on the satellite map.
- The tool takes the building outline, its perimeter and the storeys, and works out the wall area.
- They compare one coat, two coats with full prep, and premium paint with repairs, at your prices.
- They leave their details to see the number. You get a named lead with the house measured and the package chosen.
Embed it on your site with data-service="painting", or try it as a homeowner. It is a first price, not a bid: you still walk the house before you sign.
Own your leads rather than renting them
- Shared leads go to several painters at once; the cheapest bid usually wins.
- Your website is the one place a lead is yours alone. Most visitors leave without calling because there is no price; an instant quote gives them one.
- Past customers: paint lasts 5 to 10 years. A note at year six to everyone you painted is the cheapest lead you will ever get. Homeowners can see the intervals in how often to paint a house exterior.
Fill both seasons
- Winter: homeowners plan spring repaints. Quote them now and the spring calendar is full by March.
- Late summer: fall is the second season. Follow up everyone who priced a repaint in spring and did not book.
- Interior work fills the cold and wet weeks between.
Common questions
How do house painters get leads?
From their own website, when it answers “roughly how much?” for the visitor's own house.
What is an exterior repaint worth?
About $4,147 for two coats on a one-storey house and $9,776 on a large two-storey one.
Should painters buy shared leads?
Only to fill gaps. A lead from your own site is yours alone.
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