Sod installation leads: new builds, filled-in pools and the least green yards, from public records
For sod and lawn installers: the records that point to a yard needing new grass (new builds, pools built or removed, yards among the least green in aerial imagery), how many there are in four Austin ZIPs, and quoting the lawn from satellite.
A new build has no lawn. A filled-in pool leaves a bare patch. A dead lawn shows from the air. All three are dated public records, and each one is a homeowner about to buy grass.
The records that point to new grass
- New builds: a new-construction permit, and a yard that has never had a lawn.
- Pools removed: a pool removal permit in the last year; the filled-in area needs a lawn.
- Pools built: construction usually leaves the lawn around a new pool torn up.
- Least-green yards in the ZIP, in USDA NAIP aerial imagery.
Every reason is a dated record (“pool removed, permit June 2026”), never a guess like “your lawn is dead”.
How many homes that is in Austin
Find customers lists, as of 7 October 2026, 4,719 homes with a sod reason across four ZIPs:
- 78704 (South Austin · Zilker): 1,236 homes
- 78745 (South Austin · Westgate): 1,873 homes
- 78731 (Northwest Hills): 553 homes
- 78757 (Allandale · Crestview): 1,057 homes
At most two contractors see each home per month. Reveal a home for the owner's mailing address and send a postcard; there are no phone numbers and no texting. Landscapers working the same yards should read landscaping leads.
What the jobs are worth
| Type | 500 sq ft lawn | 1,000 sq ft lawn | 2,000 sq ft lawn |
|---|---|---|---|
| Standard sod | $1,206 | $2,213 | $4,225 |
| Sod + soil preparation | $1,640 | $3,081 | $5,961 |
| Sod + grading + irrigation-ready | $2,087 | $3,974 | $7,747 |
At our engine's starter rates. Set your own rates, base fee and minimum. Homeowners can compare grasses and sod against seed in sod installation cost.
Quote the lawn from the address
- The homeowner enters their address on your website. The tool outlines the whole, front and back yard, shows how green it is, and previews new grass.
- They adjust the outline and pick standard sod, sod with soil preparation, or regrading, with old-lawn removal as an add-on.
- They leave their details to see the price. You get the lawn measured and the option chosen.
Embed it with data-service="sod", or try it as a homeowner.
Common questions
How do sod installers find customers?
Start with new builds, pools built or removed, and the least green yards: 4,719 homes in our four Austin ZIPs.
What is a sod job worth?
About $2,213 for 1,000 sq ft of standard sod, and $7,747 for 2,000 sq ft regraded first.
When do homeowners buy sod?
Spring and early summer. Mail in late winter.
Get the contractor lead-machine playbook
One short email every two weeks with one tactical play to get more roofing leads from your existing website. No fluff, no spam.