All glossary terms
Lead generation
Embedded Widget
Definition: An embedded widget is a piece of third-party software that runs inside your website. SatelliteQuotes' instant-quote widget loads with one script tag and one div — no developer needed.
An embedded widget is a self-contained piece of software that runs inside another website. Examples you've seen: chat bubbles, comment systems, payment forms, video players. They sit on the host site but are powered by an external service.
For contractors, an embedded quote widget is the most effective way to convert website traffic into leads. It runs on YOUR website (so the visitor never leaves), loads instantly, and handles all the complexity (mapping, AI tracing, pricing logic) on the third-party server.
Technical install for SatelliteQuotes:
```
<script src="https://cdn.satellitequotes.com/widget.js"></script>
<div id="satellitequotes-widget" data-token="pk_live_..."></div>
```
Two lines. No build process, no framework requirements. Works on WordPress, Wix, Squarespace, Webflow, custom HTML — anything that lets you paste HTML.
Why widgets beat redirects:
- The visitor stays on your site (you keep all the SEO + analytics)
- Page-load is fast (the widget loads asynchronously)
- The branding stays seamless (it looks like part of your site)
- Mobile-friendly (responsive, full-screen on small devices)
Why widgets beat iframes:
- Better mobile experience (iframes break on iOS keyboards)
- Better SEO (search engines can read widget content)
- Better analytics (events fire in your Google Analytics)
The sub-90-second install is intentional — most contractor websites are managed by the owner, not a developer, so the bar for "easy to install" is high.