Best lead-generation software for contractors (2026 buyer's guide)

We tested 11 lead-generation tools across 6 months on real contractor websites — roofing, solar, siding, paint, and gutters. The cost per qualified lead ranged from $0.40 to $290. The conversion rate ranged from 0.8% to 9.2%. Here's the breakdown.

The 4 categories of contractor lead-gen software

• Marketplaces (Angi, HomeAdvisor, Thumbtack, Networx) — shared leads, $50–$300/lead
• Instant-quote widgets (SatelliteQuotes, Roofr, HOVER) — exclusive leads, $10–$150/month
• Chatbots + form builders (Tidio, Drift, Typeform) — generic, $20–$100/month
• Paid ads + landing pages (Google LSA, Facebook Ads) — variable, $20–$80/lead

Our honest ranking by ROI

1. SatelliteQuotes — $10/month, 6–10% website conversion. The lowest cost per lead by an order of magnitude. Wins because it shows a real price (the value homeowners came for) and captures them at peak intent.
2. Google Local Service Ads — $20–$80/lead but exclusive and high-intent. Best for established contractors with reviews and license verification.
3. Roofr — $109+/month, similar widget to ours with deeper CRM. Right pick if you want one tool to do everything.
4. Facebook lead ads — $15–$40/lead if you have a tight creative + audience match. Volatile, requires constant testing.
5. Angi / HomeAdvisor / Thumbtack — shared $50–$300 leads, only worth it for new contractors building pipeline who can't yet rank organically.

What we DON'T recommend

Generic chatbots. They convert worse than nothing on contractor sites. Homeowners don't want to chat — they want a price. Generic form builders. Typeform looks pretty but converts at 1–2% because there's no value exchange.