Send a professional roofing estimate in 60 seconds, without driving to the house
The workflow for quoting a roof by phone or from your website: trace the roof from satellite, apply the pitch, price it at your rates, and send the homeowner a branded estimate page they can accept.
Homeowners replacing a roof collect quotes, and the first credible number tends to frame every one that follows. The roofer who sends it in a minute has an advantage over the one who sends it in two days — before either of them has done any roofing.
The 60-second workflow
- Address in. From the homeowner on your website, or from a caller on the phone.
- Roof traced. The outline is found on satellite imagery in a few seconds. Check it covers garages and porches.
- Pitch applied. Confirm or adjust it. The pitch multiplier turns footprint into real roof surface.
- Priced at your rates. Your materials, labour, tear-off, minimum job and waste — not a generic table.
- Sent. The homeowner gets a branded estimate, and you get the lead.
Two ways the quote starts
The homeowner starts it on your website
With the quote tool on your site, the homeowner types their address and sees the price range once they leave their name and contact details. You are emailed the lead instantly, with the measurement and estimate in it. This happens at 2am just as well as 2pm.
You start it while they are on the phone
From the dashboard, type the address the caller gives you, trace the roof, adjust pitch and material, and you have a number before the call ends. Then send it to them.
What the homeowner receives
This is the part that gets accepted, so it is worth being specific:
- A branded email — your logo and colours — with the estimated range, the roof area and the material
- A link to their own estimate page: roof area, perimeter, material and the range, with what is included and how long it is valid
- An Accept button on that page, which tells you to call and book the inspection
- A clear “what happens next”, so the range is not mistaken for a final price
What the range cannot know
Decking condition, the number of existing layers, flashing and ventilation are invisible from above. That is why the estimate is a range and why the site visit still happens — just once the homeowner has already seen your number and chosen to go ahead.
Where the minutes actually go
The saving is not only the drive and the ladder, though that is usually an hour or two per quote. It is that you stop visiting people who were only price-shopping. Everyone you drive to has already seen a number and asked you to come.
Common questions
How fast can I send a roofing estimate?
About a minute for a range, from address to sent.
Is a range good enough to send?
For the first conversation, yes — it becomes a fixed price after the inspection.
What does the homeowner see?
A branded email and their own estimate page, with a button to accept.
Can I quote a caller while they are on the phone?
Yes, from the dashboard, before the call ends.
Get the contractor lead-machine playbook
One short email every two weeks with one tactical play to get more roofing leads from your existing website. No fluff, no spam.